How did a 19th-century worker’s fabric become your laptop’s bodyguard ?

For a long time associated with the nobility, then with workwear, and later with retro icons… Velvet is not a passing trend. It is a material that evolves with the times.

Today, it is entering the tech world, and our new MILANO II range is part of this evolution.

1) Its origins: an exceptional material:

In the Middle Ages, velvet was produced in the East and then perfected in Italy. Its complex manufacturing process made it a rare and precious textile. Worn by kings, the nobility and the elite, it symbolised status, sophistication and quality. Velvet began as a material that enhanced one’s status. It very quickly became a historically premium material that inspired confidence.

2) Corduroy: the strength of everyday life:

In the 19th century, corduroy became a practical fabric. Its heavy ribbing makes it strong and durable. It was adopted by workers, students and adventurers. It protects, keeps you warm and lasts. Corduroy is not fragile; it is a fabric designed to last.

3) The 1970s: velvet becomes an icon:

In the 1970s, velvet established itself as a symbol of freedom and creativity. It embodies the retro-chic style: authentic, warm and slightly bohemian.

It is a fabric that catches the eye without being ostentatious. Velvet immediately evokes a reassuring and elegant aesthetic. It is a fabric that adds character to a functional accessory.

4) The enduring comeback:

The 1990s, the 2000s, the 2020s… Velvet regularly makes a comeback in fashion.

Why?

• Because it evokes emotion.

• Because it is reassuring.

• Because it never really goes out of fashion.

Velvet is cyclical… and therefore timeless

5) Velvet today: warmth in a digital world:

We live in a very sleek tech world: aluminium, plastic, cold surfaces.

Velvet brings:

• texture

• warmth

• a sensory dimension

It humanises technological accessories.

Velvet is not just an aesthetic choice. It is also an emotional choice.

6) Velvet in three words:

Durable: a dense weave, a long-lasting fabric that stands up to everyday wear and tear: it protects, lasts and is perfect for daily use.

Retro chic: a legacy of the 1970s, a confident vintage style and a creative aesthetic: you’re no longer just carrying a laptop; you’re making a statement about your world and your identity

Timeless: around for centuries, constantly reinterpreted and never truly out of fashion: some materials follow trends. Velvet transcends generations.

In conclusion, velvet is a historic, durable and emotive material.

Discover our new MILANO II range now, celebrating a material with a rich history in a design crafted for today.